“It’s very important that we start creating new content again. We can only build on nostalgia so much before we have nothing left to build on.”
It’s not about nostalgia. It’s about vision.
We think it’s great that so many people remember SPI’s magazine, Ares. But we’re not SPI and it’s not 1983.
We aren’t trying to recapture our teenage years and we’re not trying to clone a T-Rex. We have not come down with the nostalgia bug. We’re driven by something different. We have a vision.
The vision is of a new product — one that makes sense in 2014.
Recreating an exact copy of a 30-year old periodical doesn’t make sense. Given the advanced state of technology and expectations of our target demographics, a continuation of SPI’s model would be a bit of a disaster.
SPI’s magazine contained hard science news, movie reviews, and other content that just won’t work for a contemporary audience. The internet provides readers with science news, reviews, etc., essentially immediately. The fastest we could turn around a printed magazine is maybe 60 days. That’s not like publishing yesterday’s news. That’s publishing news from two months ago.
Our magazine will focus on the fiction and the game at the expense of some of the other content that was fashionable during the Reagan administration. Readers can expect about 60 pages of new science fiction, or fiction from a related genre, in each issue. Some additional pages will host non-fiction content, like interviews with, or articles written by, appropriate smart people. We will try to fill any remaining space in the magazine’s 80 pages with advertising because we’re capitalist exploiters of the proletariat. To this we add a complete board game, composed of a rule book, a few hundred die-cut playing pieces, and a large map. We’ll wrap it all up in a gorgeous package and deliver it to your door.
We will also publish an e-reader version of the magazine without the game materials. There’s no reason to make your phone or tablet feel left out.
So if this vision incidentally pays homage to Ares, Amazing Stories, The Space Gamer, or Tales from the Crypt, that’s fine with us. We’re even in touch with some of the original Ares staff, not to recreate SPI’s product, but to take advantage of points where their expertise and enthusiasm aligns with our vision.
We hope you share our vision. Can you see it?